Branding, Art Direction

MONONOVA is a premium upholstered furniture brand based in Yekaterinburg. Their minimal and sophisticated approach to furniture design is rapidly gaining popularity on the market. Each product is designed according to individual sketches, tested and produced on their factory in the Urals. The furniture collection is constantly updated with new trend models.

Soft shapes, rounded corners and a minimalistic design are the distinctive features of MONONOVA furniture. This became the basis for the logo mark, which is presented in the form of abstract letter ‘M’, composed of two beveled armrests.

Photography is the central element of the brand content. As a part of this project, we have created a complete art direction for photo shooting incl. set design, lighting, dress code, general mood, and compositions. Starting from the digital field (Instagram and website) and ending with printed materials, we helped MONONOVA to develop brand communication with a unified design language.

Art direction, brand identity: Comence
Photography: Daniil Zherdev
3D: Kanstantsin Remez, Batyr Khozhiev
Animation: Comence

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