Caffè Pagani

Brand identity

Roasting Caffè Pagani was founded in 1949 from the dream and the passion of the founder Giorgio Pagani. Roasting is based in Lugano and managed by the second generation of the family. They call themselves craftsmen of good taste. They produce and sell coffee mainly in Ticino. Their mixtures of superior quality are intended to channels HO.RE.CA. (hotel, restaurant, cafe) to consumption at home and at the office.

The new logo is a metaphor of circular movement of coffee during roasting. In general, the entire roasting process is based on circles, coffee beans always move in a circle. Two main characteristics (time and temperature) have round dials too. Everything is circular and everything rotates. Generation by generation Pagani offer you coffee mixtures of excellent quality.

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